Today is another day of CRO Unlocked. We’re in week two, lesson two, where we’re going to go over e-commerce strategies as well as some best practices. E-commerce sales have been booming last year alone $4.2 trillion worldwide, which is a ton of money, and is expected to grow to over $6.54 trillion by 2023.

When you think about the world’s largest retailers, there’s a lot of retailers and these are not all fully online some of them are offline slash online. So they do a little bit of both like Amazon, Walmart, Costco. Amazon’s mainly online these days, but they do own some offline stuff like whole foods. And even companies like Home Depot in the United States they’re quite large as well.

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There’s a lot to learn from these retailers, so let’s go over the most valuable lessons.

Number one, protect your success and learn from every mistake. Then you want to learn everything you can about your business. You need to be super competitive just like how sometimes there’s price wars or sometimes they get really creative doing not just free shipping, but free next day air shipping. You want to focus on retaining customers and providing the best experience.

I’ve also found that when you’re just doing CRO, and you’re competing in business, being persistent, putting your team first, whether that’s safety or whether that just making sure that they’re doing well from a mental, emotional standpoint. Innovation is also huge.

I also never want you to stop experimenting. You need to be willing to fail, and then adapt and learn from mistakes so you can just keep going.

You need to obsess about your customers Amazon does this really well. You need to really figure out what they want, and if you figure out what they want and you obsess about that and you provide that, you’ll win. Identify and remove any risk in your business.

The other thing that I found is you need to have the right team. I don’t care how smart you are, Elon Musk is the one putting everything into space.

You need to be stubborn but flexible. If you have data that shows that you’re going to be right, that’s fine, but you also need to be flexible to other people’s input and ideas.

I recommend that you diversify your offerings over time, and speed and agility are super important especially with testing.

You should also consider that trends are going to constantly change and they’re changing at a quicker pace, but you need to be leveraging them.

And you need to go online, claim your business in Google, use the different social media platforms whether you like the, what does that chat company Clubhouse, or whether you like TikTok or hate it, it doesn’t matter. Just start leveraging them and if they work great, use them more.

Optimize your content, your product pages, your emails. And once you get the traffic one of the highest converting channels that you’ll find, is re-targeting. And when you retarget to those people, you’ll find that because they’re already warm to you they’re much more likely to convert.

If you’ve used messenger bots, it works extremely well. There’s MobileMonkey it’s a tool that I love, you should check it out.

And ways you can use them, I like using them for lead capturing, giveaways, I love using them for quizzes and webinars signups. And you can just build up a connection with your audience.

There’s also the PEST Analysis. It analyzes the external environment of an organization, often the most important analysis.

And with CRO unless you’re getting a lot of traffic, you’re probably going to end up doing A/B testing versus a multivariate test, and you can use the neilpatel.com/ab-testing-calculator to figure out which variation is winning, or in crazy egg it just tells you which variation is within so you don’t really even need to use a calculator.

In addition to that, you’ll constantly see social proof. Hence they have all these ratings and detailed reviews, and they’re combating fake reviews, because that helps reduce abandonment cart rates.

And they also optimize the checkout process by letting people pay through multiple payment methods, such as PayPal, and throughout this process what they found is the simpler they make it, the better they get with conversions.

Just like how Shopify has that shop now where you just like click a button, you log in it, pre-fills everything, and then boom, you’re off into the races.

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https://youtu.be/1Zr35pNe9-0

#CRO #Conversions #DigitalMarketing

So you have low traffic? Good news! You can still optimize your site for website conversions!

Conversion rate optimization is important for any ecommerce brand, but it’s markedly more difficult for brands with lower traffic. However, there are still ways how you can increase website conversions with low traffic.

You can identify areas of improvement and create a better customer experience that gets higher conversion rates and traffic.

Here’s an overview:
00:00 Introduction
01:28 How Much Traffic is Considered Enough
01:50 6 Ways to Boost Conversion Even With Low Traffic
09:38 Wrap Up

If you’re interested in learning more about how to optimize your ecommerce website, don’t forget to subscribe to our channel here: https://www.youtube.com/channel/UCjMreGUjaeQqHfxhWJ8ADDA

Drive and Convert Episode 59: Why Not Test Everything:
https://youtu.be/LyHMVeJ1eD4

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There are no sales hacks or tricks that you need to follow. These are things every eCommerce website owner can do. It doesn’t matter if you’re selling on Shopify or WooCommerce, you can get to 100 sales a day by following these easy-to-implement steps.

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https://www.youtube.com/watch?v=g5pHYRJxF0E

Title: Mastering E-commerce and Online Retail: Strategies for Success in the Digital Marketplace

Description:
Welcome to our comprehensive guide on mastering e-commerce and online retail! In this in-depth video, we provide valuable insights and practical strategies that can help you achieve unparalleled success in the competitive digital marketplace. Whether you’re a budding entrepreneur or an established business owner looking to expand your online presence, this video is packed with essential tips and techniques to elevate your e-commerce game.

Join us as we explore the fundamental aspects of e-commerce and online retail, covering everything from niche selection and effective marketing tactics to customer engagement and conversion optimization. We’ll delve into the latest industry trends, share valuable insights, and highlight best practices that can propel your online store to new heights.

Harness the power of effective digital marketing by implementing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing) strategies to boost your online visibility and drive targeted traffic to your e-commerce store. We’ll discuss the importance of keyword research, content optimization, and building a strong online brand presence.

Discover the art of captivating product descriptions, stunning visuals, and persuasive call-to-actions that entice customers to make a purchase. We’ll explore effective pricing strategies, upselling and cross-selling techniques, and the significance of providing a seamless and secure online shopping experience.

Stay ahead of the competition by leveraging the power of data analytics to gain valuable insights into customer behavior, shopping patterns, and emerging market trends. We’ll guide you through the process of tracking key performance indicators (KPIs) and making data-driven decisions to optimize your online store’s performance and drive sustainable growth.

In addition to exploring the technical aspects of e-commerce, we’ll also delve into the importance of building strong customer relationships, establishing trust, and delivering exceptional customer service. We’ll discuss the role of email marketing, personalized promotions, and customer loyalty programs in nurturing long-term customer loyalty and maximizing customer lifetime value.

Join us on this exciting journey to mastering e-commerce and online retail. Equip yourself with the knowledge, strategies, and tools needed to thrive in the dynamic digital marketplace. Subscribe to our channel for regular updates on e-commerce insights, industry trends, and proven techniques for success. Together, let’s unlock the full potential of your online store and embark on a profitable e-commerce journey. #ecommerce #onlineretail #digitalbusiness #ecommercestrategies #onlinemarketing #onlinestoreoptimization #digitalmarketing #ecommercetrends #customerengagement #conversionoptimization #datadrivendecisions

E-commerce, online retail, e-commerce strategies, online marketing, digital marketplace, niche selection, effective marketing tactics, customer engagement, conversion optimization, captivating product descriptions, stunning visuals, persuasive call-to-actions, effective pricing strategies, data analytics, data-driven decisions, customer relationships, exceptional customer service, e-commerce insights, industry trends, proven techniques for success.